I think many companies struggle with the importance of data. Not just in being able to answer questions, but answer them correctly, and answer them quickly (at least in a reasonable amount of time).
Here is my one point of advice to anyone planning on building a company. If you plan on collecting any data, and you should! Hire yourself a really qualified and skilled database administrator. Build yourself a scale-able database that can be added to without complication or trouble. Think ahead, not just what your needs are today but what your needs are going to be down the road. And most importantly, develop processes that drive your employees to actually use the database. It should not be "another step" that teams have to complete. It should be incorporated into processes. It should make their jobs easier, not harder.
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